Effectively communicating the value of IT to the business has always been a daunting task. It has been a challenge to identify and quantify the outcomes in business terms and showcase the value that IT brings to business, and see IT function as a value creator (and not as a capital consumer). Our philosophy of value goes beyond cost savings into both tangible and intangible aspects. Our Value Continuum Framework with ‘Return on Value’ at its core presents value realization in various aspects that covers Competitive Edge, Optimizations Realized, Experience, Stakeholder Value besides few others with each aspect having parameters that can demonstrate the value realized.