Innovation & R&D at CXBERRIES

Where Next-Gen Ideas Meet Scalable Transformation.

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At CXBERRIES, innovation is not a department - it’s our DNA. We dedicate over 60% of our organizational focus to structured Research & Development across transformation - critical domains. Our R&D mission is simple yet ambitious: build the future of enterprise services, today.

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OUR CORE R&D FOCUS AREAS 

We are actively investing in and exploring cutting-edge challenges and opportunities across the following areas:

• Organizational Transformation: Designing new models for workforce agility, change management, and experience-led service delivery that adapts with enterprise complexity.

• Attrition Intelligence & Workforce Health: Developing AI-enhanced methodologies to pre-empt attrition, uncover behavioral risk signals, and improve cultural alignment through data.

• Service Management (ITSM, BSM, and ESM): Rethinking service delivery frameworks to go beyond SLAs - enabling value-based, experience-centric, and multi-supplier aligned service ecosystems.

• Customer Experience Engineering: Creating translation models that connect Customer Experience and CXO goals to operational metrics, enabling measurable and cross-functional CX transformation.

• Digital Asset Management: Expanding traditional ITAM to a multi-domain asset lifecycle model that includes hardware, software, cloud, IoT, and digital service components.

• Assessment Engines & Maturity Models: Building modular, SaaS-enabled engines for evaluating transformation readiness, IT/process maturity, and experience alignment - supporting benchmarking and roadmap generation.